Roopa Kudva shares three keys for entrepreneurs who want to reach the "next half billion," the estimated 500 million low- and lower-middle-income people coming online over the next five years in India. Kudva argues that by understanding this customer segment and finding innovative solutions to the unique barriers they face, entrepreneurs can profitably serve this population with basic smartphone services that range from education and job placement to healthcare, transportation, and financial services.
Read the article in Business World and learn more about the next half billion in a recent Omidyar Network report.
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